The Challenge:
Eddie Bauer is a high-quality brand however only Baby Boomers and Gen X know that it exists.
The Solution:
Eddie Bauer has teamed up with Fortnite to introduce exclusive skins (characters) that bring their iconic style into the gaming universe. To bridge the gap between virtual and reality, the real-world versions of these outfits are available for purchase in stores. Even better, customers who buy the outfit in-store can redeem a code to unlock the matching Fortnite skin. In a groundbreaking twist, instead of traditional models, Eddie Bauer showcases the garments using CGI humans—seamlessly blending fashion with the virtual world and marking their bold entry into the digital frontier.
Project Description
Art Direction: Maira Rodriguez
Brand: Eddie Bauer
Challenge: Rejuvenate Eddie Bauer's brand appeal, making it resonate with the younger generation.
Process Work
For this project, I used MetaHuman to create the models, integrating the newest clothing collection from EB TEK (Eddie Bauer's tech wear aimed at young adults). The final result was designed to resemble a skin for the video game Fortnite.
