The Problem: Men were facing criticism for doing their nails.
The Solution: Rodher, as a nail polish brand, has chosen to take its support to the next level, boldly showcasing where they stand.
Rodher Cosmetics took a bold stance amid criticism and questioning of men embracing nail art and colourful manicures, a trend sweeping through Colombia. In a proactive move, we collaborated with fashion stylist Carlos Carvajal for an Instagram Live event, delving into the evolving trends and the significant role men play in shaping the fashion landscape. Introducing our exclusive series, Men's Club, on Instagram, we celebrate diversity and inclusion in beauty and fashion, empowering individuals to express themselves authentically.
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